What we do is not to design a product from scratch, but to bring back to the present the Oriental patterns, craftsmanship and aesthetics that have existed for hundreds of years. Every piece of work is not an "inspiration", but an "inheritance". We are more like a connector - allowing those cultures that once slumbered in time to be seen, touched and reused.
The texture of Song brocade and the luster of lacquer are not meant to be displayed in a shop window, but can be taken away, used and surrounded by life. What we do is to bring the once distant handicrafts and techniques into our daily lives. Let the "things left by time" re-enter the lives of contemporary people instead of remaining in the past.
We do not attempt to explain culture but express it through design. Eliminate the sense of distance, retain warmth and texture, and enable people from different cultural backgrounds to understand and use them in their own ways. Not output, but be accepted; it's not about being introduced, but being liked.
As a modern state-owned enterprise group, the company is affiliated to the Strait Publishing and Distribution Group. It is a leading state-owned comprehensive printing service enterprise in Fujian Province and a national designated unit for book and periodical printing. Its business covers various fields such as book and periodical printing, digital printing, material trading, cultural and creative development, and warehousing and logistics.
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Fujian Xinhua Impression Culture & Technology Co., Ltd. is born from the legacy of Straits Publishing House and Xinhua Printing, carrying forward a deep foundation in culture while embracing the creative language of the contemporary world.
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